Campaign Funding & Payouts

Advertisers purchase campaign distribution services directly from the platform. Creators broadcast the campaign's assets, and the platform separately pays creators for verified reach.

How it works

1. Create a campaign

An advertiser creates a DRAFT campaign with a budget, payout rate (CPM or FLAT), creative assets, and targeting.

2. Fund the campaign

The advertiser funds it via POST /automation/actions/campaigns/:id/fund using checkout (hosted payment page), wallet (debit the platform wallet), or payment_link (shareable funding URL). The campaign_funded trigger fires once payment settles.

3. Creators reserve slots

Once ACTIVE, eligible creators reserve a slot on the campaign and broadcast the creative within the reservation window.

4. Creators submit for review

The creator submits their post URL (slot_submitted); moderation approves or rejects it (slot_approved / slot_rejected).

5. Creators get paid

Verified view counts accrue to the creator's pending balance, clear into their wallet (earnings_released), and can be withdrawn (withdrawal_completed).

Key concepts

• CPM or FLAT payout - advertisers pay per 1,000 verified views, or a flat rate per approved post
• Multiple funding rails - checkout, wallet debit, or a shareable payment link
• Slot lifecycle - reserved → submitted → approved/rejected/expired, with optional proof requests
• Creator payouts - the platform pays creators directly for verified reach, clearing into the platform Wallet on a holding-window/batch schedule

See Automation actions for the campaign/funding/slot endpoints, and Automation triggers for the full lifecycle event catalog.